` Professional Certificate in Digital Marketing
EXECUTIVE EDUCATION

PROFESSIONAL CERTIFICATE IN
DIGITAL MARKETING  

MARKETING STRATEGY
 5 + 1 days
starts 17 Jan 2022
SGD 6,634.00
NUS Business School
This programme is eligible for SkillsFuture Singapore subsidies, enquire with us for more information .  

OVERVIEW

This Professional Certificate gives participants an in-depth study of the many facets of marketing in a digital context. You will learn how to develop their own innovative marketing strategies for the Asian market, through an understanding of consumers’ increasingly fragmented media consumption and information overload on the digital highway. It also provides you with the analytical and quantitative tools required to make profit-maximizing digital marketing decisions across a variety of industries.

To qualify for this professional certificate, you will need to complete two courses:

  1. Marketing Strategy in a Digital World ( 5 days - SGD 5617.50 635.25 , after max funding*)
  2. Digital Marketing: Optimising Digital ROI ( 1 day - SGD 1016.50 114.95 , after max funding*)

* Applicable only for Singaporeans and PRs.

DOWNLOAD BROCHURE

Please tick accordingly.

By submitting this registration form, I hereby agree and consent that NUS may collect and use the personal data collected for sending programme related updates in accordance with the Personal Data Protection Act 2012 and all subsidiary legislation related thereto.

In respect of disclosure, I understand that NUS may disclose the personal data to third parties (which may be in or outside of Singapore) where necessary for the purposes of sending Programme related Updates only. If you would like to find out more, please view NUS Privacy Notice here .

CORE FOCUS

Marketing Strategy in a Digital World 
  • Customer centricity: A value-based marketing approach 
  • Understanding & Enriching Consumer Journeys
  • Digital & Social Media Marketing: Trends, Strategic Framework and Acquisition Tools
  • Industry Practices: Digital Marketing in Action
  • Brand Alignment for Competitive Advantage
Digital Marketing: Optimising Digital ROI
  • Online Marketing Metrics (CTR, CPM, Conversion etc.)
  • Regression Analytics
  • Digital Experiments
  • Estimating Returns on Investment (ROI)
  • Attribution Models
  • Allocation of Marketing Resources across Social Media

KEY BENEFITS  

  • Effectively market and brand products and services in increasingly competitive, commoditised markets
  • Get up-to-date on the latest trends in consumer behaviour and the implications on marketing
  • Be equipped with a framework for designing an integrated digital marketing strategy
  • Understand how to draw insights from marketing analytics and make strategic decisions
  • Gain insight into how organisations can nurture a highly engaged corporate culture that is both performance oriented and customer centric
  • Develop strategies for building both brand leadership and market share leadership while strengthening customer intimacy

NUS BUSINESS SCHOOL FACULTY

PREM SHAMDASANI
 Associate Professor, Marketing and Academic Director, The NUS Executive MBA
DOREEN KUM
 Associate Professor, Marketing
VISHAL NARAYAN
 Associate Professor, Marketing

WHO SHOULD ATTEND

  • Senior marketers and business leaders who lead the marketing function, or general managers whom marketing leaders report to.
  • Individuals who are required to make marketing decisions, and have access to data, including: Marketing managers; Advertising professionals; Consultants; Business owners; Data analysts; Managers in non-marketing functions who wish to grow into marketing roles.

APPLICATION DEADLINE

  • Participants are strongly advised to apply as soon as possible
  • Applications received after the deadline will be considered based on space availability
Register Now
Download Brochure