DIGITAL TRANSFORMATION:
RETHINK YOUR BUSINESS
FOR GROWTH

EXPLORE NEW POSSIBILITIES BEYOND TECHNOLOGY
REALISE TRANSFORMATION WITH PROCESSES, DATA AND PEOPLE
4 - 6 hours/week
for 3 months
starts 14 Mar 2022
USD 1,800  (excl. tax*)
USD 1,440  (after early bird discount )
Online
Limited Partial Scholarships available for applicants from emerging economies. Indicate your interest when applying.
Join us in a free info session to find out more about your learning journey on this programme. Register here.

OVERVIEW

Digital hyperconnectivity, new technologies, and smart machines are disrupting business models and transforming business landscapes faster than ever before. While many are familiar with the popular hype and buzzwords, very few individuals and organisations are able to effectively digitalise, leverage the new technologies, and implement well for business efficiency and growth.

This programme is designed to provide you with a sufficiently broad view of digitalisation possibilities and a sufficient depth of understanding to get started in a short timeframe. We start with core modules that introduce strategic concepts and design thinking frameworks that can be applied across any identifiable business digitalisation opportunity. Subsequent digital-dive modules will cover technologies / capabilities for

  • improving an organisation’s core business operations
  • enabling / enhancing / optimizing / extending the business
  • creating new customers and segments in potentially game-changing ways

A group Capstone project to help integrate the knowledge and learnings into a personalized digital transformation roadmap is included. You may opt out at the point of application.

DOWNLOAD BROCHURE

20% Early Bird Discount available.

Please tick accordingly.

PROGRAMME MODULES


Module 1: Digitalisation Landscape & Impact of Disruption

Understand what has changed in recent years, beyond computerisation, automation, and internet connectivity. Explore the rise of Industry 4.0 and the digitalisation of products and services which have disrupted book stores to banks and transformed competitive landscapes. Apply portfolio frameworks to manage your digital transformation initiatives.

Module 2: Strategies and New Business Models for the Platform Economy

Recognize the features of evolving digital platforms and multi-sided markets, network multiplier effects and their consequences. Evaluate the suitability of the platform model for your business. Learn four key steps to building a sustainable platform strategy.

Module 3 & 4: Applying the Design Thinking Process

Dive deep into the design thinking framework and process. Understand how to apply human-centered and action-oriented solutions to complex business problems. Step-by-step, gain deep insights into your target users’ needs and pain points, ideate and iterate for improvements in outcomes and value creation.

Module 5: Digitalising Core Operations and the Supply Chain

Digitalisation has opened up new possibilities for putting together products and services, delivering them at greater efficiency and resiliency than ever before. Explore supply chain technologies available today and emerging ones in the near future that can help you with greater visibility, tracking, and operational forecasting.

Module 6 & 7: Leveraging Big Data Analytics & Machine Learning for Value Creation

Understand the reality beyond the hype. Identify where your organisation is on the analytics journey with a data audit exercise to think about your data: what is available; its potential; and what is missing from your data ecosystem. Get started with a practical path to building your business analytics team.

Module 8 & 9: Rethinking Marketing and Outreach, for the Digital Customer

A large proportion of your customers and clients are now digitally savvy consumers. Understand how buying behaviours have changed with new markets and opportunities in the digital era. Explore digital marketing technologies, channels, branding, and customer acquisition possibilities.

WHY ENROL FOR THE PROGRAMME

Digital hyperconnectivity, new technologies, and smart machines are disrupting business models and transforming business landscapes faster than ever before. While many are familiar with the popular hype and buzzwords, very few individuals and organisations are able to effectively digitalise, leverage the new technologies, and implement them well for business growth. Upon completion, you will have identified key areas to focus on for your digital transformation.

YOUR LEARNING JOURNEY 

  • >680 min online video lectures (approx. 1 hour per week)
  • 9 assignments
  • 19 peer discussions boards (moderated by programme facilitators)
  • Case studies
  • Optional: An integrative Capstone Project (that will transform your knowledge into a digital transformation roadmap that you can utilize immediately)
Video Lectures
Discussion Boards
Assignments
Capstone Project

FACULTY


GOH PUAY GUAN
Associate Professor, Analytics & Operations; Academic Director, MSc Industry 4.0
SARAH CHEAH
Associate Professor, Management & Organisation
ANDREAS DEPPELER
Associate Professor, Strategy & Policy; Deputy Director, Centre on AI Technology for Humankind
JUSSI KEPPO
Associate Professor and Dean's Chair, Analytics & Operations; Research Director, Institute of Operations Research and Analytics
DOREEN KUM
Associate Professor, Marketing

WHO SHOULD ATTEND

Leaders, managers, professionals and individuals who need to understand the digitalization opportunities and landscape, with responsibility for organisation and personal transformation.

No technical background is required.

PROGRAMME SCHOLARSHIP

A limited number of scholarships are available to provide opportunities for participation from developing and emerging countries in South East Asia, in harnessing digital technologies, people and skills to transform buinesses for growth. To apply, candidates must first complete the online registration form for the programme and indicate their interest in the scholarship within the remarks section.

The NUS admissions committee will determine the applicant’s eligibility for the programme.

Shortlisted candidates with a provisional approval will be invited to submit a write-up on how their participation could improve digital transformation capabilities in their respective home countries. The admissions committee will then advise on the outcome of the scholarship application.

APPLICATION DEADLINE

  • Participants are strongly advised to apply at least 2 months in advance
  • Applications received after the deadline will be considered based on space availability

* GST Tax of 7% applies only to Singapore residents.